Ask Your Developer

Jeff Lawson, creator of the Twilio platform, argues that technology and software are now so central to business that every leader must understand how they work. The book is not a technical manual, but an argument for why non-technical executives need to develop fluency in software in order to make better decisions.

With stories of companies that embraced a software-first philosophy versus those that fell behind, Lawson shows that the future belongs to organizations where business and technology are inseparable. Essential for leaders who want to navigate digital transformation with confidence.

Recommended by 2 people

Jason FriedCo-founder and CEO · Basecamp, Hey

”Jeff’s a really smart guy, and I’ve always enjoyed our chats.”

Secondary source: Tweet · verified Jul 2026 ↗

Marc BenioffFounder and co-CEO · Salesforce

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Endorsement printed in the book