Changpeng ZhaoFounder and former CEO · Binance
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Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland · 2017 · 304 pages
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About the book
Rory Sutherland, vice chairman of Ogilvy, unveils the secrets behind the greatest value transformations in marketing and business. More than a creativity manual, Alchemy explores how perception and context matter as much as objective reality—and how small shifts in perspective can generate extraordinary results.
With fascinating stories, provocative paradoxes, and insights into human behavior, the book offers a framework for solving intractable problems and creating value where no one saw possibility. Essential for creatives, entrepreneurs, and anyone seeking to break free from conventional thinking.
Book details
| Author | Rory Sutherland |
|---|---|
| Year of publication | 2017 |
| Pages | 304 |
Recommended by 2 people
Nassim TalebEssayist and statistician · Incerto series, former options trader
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